eliteware.in

Brand guidelines · v0.1 · Sep 2026

eliteware.in brand

The identity system for eliteware.in — logo, colour, type and stationery, and how to use them together.

About the name. Implying high-end products.

02

Colour

A deliberate palette: the primary carries the brand, the accent is for emphasis — use it sparingly.

PrimaryButtons, links and key moments#0D7377RGB 13, 115, 119
DeepHeaders and dark grounds#08494CRGB 8, 73, 76
AccentHighlights and emphasis#EF6F53RGB 239, 111, 83
InkBody text#17242ARGB 23, 36, 42
GroundPage background#F3F6F6RGB 243, 246, 246
03

Typography

Three faces, each with one job. All are free to use from Google Fonts.

Aa

Display · Sora

Headlines and the wordmark

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?

Aa

Text · Inter

Body copy and interface

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?

Aa

Mono · IBM Plex Mono

Labels, data and code

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?

Type scale

H1 · 56pxWhere Quality Meets Prestige
H2 · 36pxWhere Quality Meets Prestige
H3 · 24pxWhere Quality Meets Prestige
Body · 17pxWhere Quality Meets Prestige
Caption · 13pxWhere Quality Meets Prestige
04

Logo usage

A few rules keep the brand recognisable everywhere it appears.

eliteware.in
✓ Do — On light grounds, with clear space
eliteware.in
✓ Do — Reversed on the deep brand colour
eliteware.in
✗ Don't — Don't stretch or squash it
eliteware.in
✗ Don't — Don't recolour it
eliteware.in
✗ Don't — Don't place it on busy backgrounds
eliteware.in
✗ Don't — Don't add effects or outlines
05

Stationery

Business cards, letterhead and email signature.

e
eliteware.in
eliteware.in
Founding Team
hello@eliteware.in
www.eliteware.in
—
Founding Team
eliteware.in
hello@eliteware.in · www.eliteware.in
eliteware.in hello@eliteware.in
www.eliteware.in
eliteware.in
06

Social

Profile picture, cover image and the link preview that appears when the site is shared.

Link preview image for eliteware.in
07

Explorations

Alternative wordmark directions considered for eliteware.in. Each downloads as SVG.

eliteware.in
01 · Serif authority
eliteware.in
02 · Geometric sans
eliteware.in
03 · Monospace
eliteware.in
04 · Grotesk
eliteware.in
05 · High contrast
eliteware.in
06 · Condensed
eliteware.in
07 · Soft geometric
eliteware.in
08 · Rounded
eliteware.in
09 · Reverse